Some of its aroma notes include the following: Some brewers described Michelob Amber Bock as. The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired SABMiller in 2016. Lower strength versions are distributed in regions with restrictive alcohol laws. Putting the beer into geeks since 1996 | Respect Beer. Nothing wrong with this. However, most of these beers had a very limited distribution. It was discontinued in 2010. The beer, which is made from organic grains and contains only 85 calories and 2.5 carbohydrates, tastes clean and refreshing. They are more conscious about their health than before. Budweiser Brew Masters' Private Reserve is an all-malt lager with a honey color and robust taste. [41], Michelob sponsored several episodes of the Diggnation podcast. CRAFT BREW ALLIANCE, INC. These include: AmberBock is a 5.1% ABV amber lager which uses roasted black barley malt in the ingredients, and which received a World Beer Cup Bronze Medal in 1998. The wave of fitness has swamped Americans. Some of the specialty beers released from 1978 to 2007 include the following: Michelob Amber Bock has a malty and nutty flavor profile with hints of toast, breadiness, toffee, and caramel. On June 26, 2008, Anheuser-Busch announced that it would remove caffeine and guarana from the beverage in response to concerns that the product was being marketed to consumers under the age of 21. Customers did not like Michelob Ultra Amber beer and discontinued it. This American Bock-style dark lager is made by Anheuser-Busch, which is one of Americas most iconic companies. It is thriving at times when all other beer brands are declining in progress. Michelob Ultra serves as a presenting sponsor of the Tour of Missouri bicycle race and sponsors the King of the Mountains jersey. Its not as high as you thought, right? Budweiser is a 5.0% ABV Adjunct pale lager that was introduced in 1876 by Adolphus Busch and has become one of the best selling beers in the United States. Michelob Ultra is one of the healthiest beers on the market, with 95 calories, 2.6 grams of carbohydrates, and a ABV of 4.2%. Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.[1]. Michelob Ultra Amber Max is a 99 calorie, fuller flavor beer that is crafted to remove gluten for those looking to limit their gluten intake. Keeping this in mind, In 1961 Anheuser-bosch produced pasteurized version of Michelob legal to sell in America. The aroma and flavor also strongly suggest it was brewed with Vienna malt. Sodium 2300 mg It has 142 calories per 12USfloz serving (1,670kJ/L). WebProduction was discontinued in December 2010. The beer pairs well with a variety of foods, and can be a great accompaniment to grilled foods or a hearty stew. However, Anheuser-Busch released Michelob Ultra a product that answered the call for a beer thats lighter in calories and carbs. It was recently speculated that Michelob Ultra Amber had been discontinued, but this appears to not be the case. The organic seltzer offers a perfect blend of coconut water and fruit juice flavors like Blueberry Watermelon, Strawberry Guava, Berry Hibiscus, Mango Apricot, Kiwi Lime, etc. This pale lager was meant to be a draught beer for connoisseurs. And then, innovation will continue to be a key part of that equation as well.. Michelob light beer is a full-flavored, rich-tasting light lager with pale kilned two-row barley malt and noble European hops. Yes, Amber Bock is still being produced (not to be confused with Amber Max which is a completely different product). What Kind of Beer Is Crawford Bock (and Is It Good)? Its hard to find a Michelob Amber Bock on a beer shelf or online store these days. St. Louis, MO Sell great beer? definitely had worse than this. However, it has remained popular in other countries. Featuring a complex, malty, and beautifully rich taste but with But it would be icing on the cake if a beer quenches the thirst of all the previously described reasons and at the same time galloping low calories down their belly. Michelob light was also one of the beers which Anheuser-Busch used to sell. Michelob Ultra is on the hit list of people who are fitness freaks, follow a diet, and calculate their calorie intake religiously. Theres a lot going on in our lives every single minute. serving. Very, very carbonated and almost drinks like a beer-flavored La Croix. So they double down their marketing investment towards a healthy and fit lifestyle-loving audience. Yes, its a dark lager and nutty, but it also has some caramel notes in it. WebProduction was discontinued in December 2010. The label itself says dark lager. It has been around for quite some time and has received high praise from various sources across the country. When my friends suggested it, they described it as motor oil.. 0%--Fat. FIrst. [34] They followed the announcement by launching their Prohibition Brew-branded non-alcoholic drink and introduced it to the Canadian market in 2016. This was the greatest hook the Michelob marketing team was able to recognize. [42] This reunites Williams with Anheuser-Busch for the first time since 2006 when Budweiser sponsored the then-BMW WilliamsF1 Team from 2003. While some may say that this is just a rumor, there is some evidence to suggest that Michelob Amber Bock may indeed have been discontinued. In 2011, only 425,000 barrels were sold. Budweiser is brewed by the same company that makes the very special dark lager beer. Under a sponsorship deal, Dolphin Stadium, home of the Miami Dolphins, Florida Marlins and the Miami Hurricanes, was renamed "Land Shark Stadium" for the 2009 football season. Michelob also sponsors the Rugby Super League, and many of its teams have shirt sponsorships with its AmberBock brand. It has 116 calories per 12USfloz serving (1,370kJ/L). Light herbal, floral, woody, grassy, peppery bitterness on the finish. Mixing Coors With Soda: Pros Cons And Delicious Recipes To Try! On October 5, 2009, Budweiser officially released Bud Light Golden Wheat, a response to the increase in the amount of wheat beers produced from craft brewers around the country. A very enjoyable offering, and outstanding style example. Drehen Brewery was the pioneer in the brewing world and an important figure in the development of pale lager. [35] It was brewed in the same method as Budweiser, with the alcohol removed via evaporation. Michelobs are still slightly more expensive than the base models sold by AB-InBev, Miller, and Coors. Search a Trademark", "Dwyane Wade On Launching Budweiser Zero: "It Was Personal To Me Because Of My Mom's And Dad's Journey Through Addiction. 95. Its better than Bud Light. Bud Light made with real lemonade. Yes, you heard that right. Entering as the Spring Heat Spiced Wheat, Shock Top Belgian White won gold and bronze medals in the Belgian Wit (White) category at the 2006 and 2007 North American Beer Awards, earning the reputation as America's Beer respectively. Released in May 2020 with 4.2% alcohol content, the same alcohol content as Bud Light. About 3 years ago, Michelob Ultra became the 3rd largest beer brand in the United States. Light brown color with small head. Sweet taste and a bit creamy. What is Ultra Amber Max? Now, its rare to find a Michelob Amber Bock on any beer shelf. Easy to drink. Natural Light is an economy brand 4.2% ABV reduced-calorie pale lager introduced in 1977. Join for free! If youre maintaining a low-calorie diet I guess this one could make a lot of sense (3.2 carbohydrates, 95 calories, 4%ABV). In summer 2016, A-B released the newest "rita" flavor of their line named "Water-melon-rita", a watermelon flavored margarita. Lingering notes of cracker, white bread dough, toasted biscuit, honey, caramel, roast, wood, pepper, and herbal/floral/grassy earthiness on the finish for a good bit. look: 2.75 | smell: 2.75 | taste: 2.75 | feel: 2.75 | overall: 2.75, look: 5 | smell: 5 | taste: 5 | feel: 5 | overall: 5, look: 1.75 | smell: 1.5 | taste: 2 | feel: 2.5 | overall: 1.75, look: 2.75 | smell: 2.75 | taste: 3 | feel: 2.75 | overall: 2.75, look: 3.25 | smell: 3.25 | taste: 3.25 | feel: 3.25 | overall: 3.25, look: 3 | smell: 2 | taste: 2.5 | feel: 3.5 | overall: 3, look: 3.25 | smell: 3.75 | taste: 4 | feel: 3.75 | overall: 3.75, look: 2.75 | smell: 3 | taste: 3 | feel: 3 | overall: 3.5, look: 3 | smell: 3 | taste: 3.5 | feel: 3.25 | overall: 3.25, look: 4 | smell: 3.5 | taste: 4 | feel: 4 | overall: 3.5, look: 2.75 | smell: 2.75 | taste: 2.75 | feel: 2.75 | overall: 3, look: 4 | smell: 3.5 | taste: 4 | feel: 4 | overall: 4, look: 2.5 | smell: 2.5 | taste: 2.5 | feel: 2.5 | overall: 2.25, look: 2.5 | smell: 2.25 | taste: 2.75 | feel: 2 | overall: 2.25, look: 4.25 | smell: 3.5 | taste: 3.5 | feel: 2.25 | overall: 3.25, look: 2 | smell: 2 | taste: 3 | feel: 3.5 | overall: 2.75, look: 3.75 | smell: 3.75 | taste: 4 | feel: 4.25 | overall: 4.5. Also, Michelob Ultra Amber has a weird aftertaste which makes it off-putting for the general public. Explore Different Types Of Coors Non-Alcoholic (NA) Beer: Where To Find Cans And More, Exploring The Coors Brewery In Elkton Virginia: An Age-Old Tradition Lives On. The mouthfeel is very thin bodied, highly carbonated, and very dry in the finish. Nearly two decades after the introduction of Natural Ice a malt liquor named Natty Daddy (8% and 5.9% ABV) was added to the market in 2012. ", "Budweiser Zero 0.0% Beer Review. One great example of a traditional Bock aside from Amber Bock is a Shiner Bock. Light mouthfeel and light malty aftertaste. Dry beer is a form of pale lager where the sugars are more fully fermented to give a less sweet beer. But one member of the Ultra family was discontinued because people reported it doesnt taste good and that beer was Michelob Ultra Amber. As a result, I liked it. Michelob beer, which was born in the Czech Republic and is known as the German language version, stands out among other beers due to its Czech roots and traditional brewing methods. Shock Top is a 5.2% ABV Belgian-style wheat ale introduced under the name Spring Heat Spiced Wheat brewed in Fort Collins, Colorado as a seasonal beer in 2006, then all year from 2007. They quickly rose and became a megabrewery renowned for iconic beers like Budweiser and Michelob. Each can has 100 calories per 12 US fl oz serving and has 5% ABV. Its not just a light beer for active types, but friendly even for keto-dieters. Has a Thin white head that leaves the glass quickly. Very smooth. Nice spotty soapy lacing clings on the glass, with a fair amount of streaming carbonation. It contains 6.6% ABV. While the beer is not as popular as the original Michelob Ultra, it still has a loyal customer base that enjoys the malty and slightly sweet taste of the amber-style lager. However, Anheuser-Busch released the Michelob line way back in the early 1900s. The beer was widely perceived as having an off-putting aftertaste and a light flavor. Five years later the bottle was redesigned for efficiency in the production line. The food energy in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. Tell the BeerMenus community! I have a character count of zero. People loved the low calorie, low carbs, and refreshing taste Michelob Ultra offered. [31], An attempt to appeal to the tastes of beer drinkers in the United Kingdom, this specially brewed beer contained 4.2% alcohol by volume. Online availability makes it easy for consumers to order beers while sitting in the comfort of their place. Definitely can slam back some of these. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. In the 1980s and 1990s, Michelob used the slogan "Some days are better than others". Anheuser-Busch sells more than just beer. 0.5g. The brewery and its beers were purchased by Anheuser-Busch InBev in 2011. The marketing team has taken a deeper look at the customer lifestyles and followed the same path as Nike and Gatorade commercials. The article listed Michelob Light as one of "nine beers many Americans no longer drink."[40]. Because it is a light beer, it has become the most well-known version. ", "Dwyane Wade And Budweiser Launched A Non-Alcoholic Beer That's Just 50 Calories", "Budweiser brewer AB InBev 'off track' on non-alcoholic and low-alcohol beer goal", "You Can Get a Free Uber Home on Thanksgiving Eve Just for Drinking Budweiser Zero", "Dwayne Wade partners with Budweiser Zero for NFT collection", "I compared Budweiser's new nonalcoholic beer with its original beer, and I'm baffled by why someone would drink nonalcoholic Budweiser", "Budweiser Zero Review - Is the Titan up to scratch? The 100% malt is intriguing, though. Anheuser-Busch stopped producing Michelob Ultra Amber six months after it was produced, and Michelob Ultra Amber was discontinued. Zero warming alcohol as expected of 4%. It was recently speculated that Michelob Ultra Amber had been discontinued, but this appears to not be the case. WebMichelob Ultra was introduced by Anheuser-Bosch in 2002. It undergoes fractional freezing, which Bud Light does not undergo. Michelob Original Lager is a Lager produced in a traditional manner with noble aroma hops from Europe. its a light beer i dont expect a lot of flavor. Recently, Hurricane High Gravity 8.1% has gone from a Black Label to a Silver Label in all of its serving sizes. Brokenstraw Beverage was created by Anheuser-Busch in 2014 as a corporate identity to manufacture and distribute Johnny Appleseed out of their Baldwinsville, New York brewery.[55]. The hosts, Kevin Rose and Alex Albrecht, sampled the beer during the show and several episodes included interviews with the company's head brew-master to discuss the different products that can be found in the sampler packs. The color is a super pale yellow color almost clear with a super thin head that goes away fast. It was discontinued in 2006 after it failed to meet sales expectations. A beer with caffeine, ginseng, guarana and alcohol. No lacing to speak of, not saying that is a bad thing. WebMichelob Ultra Amber Max is a premium beer that has a smooth and rich taste. WebProduct description. The marketing game played by Michelob will make it achieve new milestones every year. It was during this time that Anheuser-Busch released Budweiser. [44] Other pale lagers marketed under the Rolling Rock brand name are Rock Green Light, 3.7% ABV, and Rock Light, 3.5%; the company also produces a 5% ABV amber lager, Rolling Rock Red. Continue with Recommended Cookies. The corrected date is November 25, 2015. 89%. Fitness Goals: Heart Healthy. Protein. 12oz bottle bb 2/1/18 poured into a vintage Michelob pils glass at fridge temp 4% ABV, 3.2 carbs, 95 calories. "[12], In August 2014, A-B released a new fall seasonal extension for their "Rita" line, "Apple-Ahh-Rita," an apple-flavored margarita sold until November 2014. BRAND Michelob COUNTRY United States STATE Missouri BEER TYPE Lager BEER STYLE [9][8], Since April 2012, AB has released a line of 8% alcohol by volume (6% ABV in Canada)[10] flavored malt beverages titled "Bud Light Lime Ritas," with its flagship flavor being the "Lime-a-Rita," a lime flavored beverage. Its sweetness isnt as strong either. A Michelob Amber Bock leans more towards the thin/shallow side. The color was dark in the photograph. Very watered down amber beer. There isnt an option where I could take Michelob Ultra off and just be able to substitute it says Jason Murphy, manager of BWWs beverage product innovation. It was discontinued in Want to learn more about how it started and evolved to make a mark in the market? Some of the brands that sell these products that fall under Anheuser-Busch include: Michelob Amer Bock is brewed in Anheuser-Busch brewery located in St. Louis, Missouri. Michelob Ultra comes up with 3.43% ABV whereas Michelob Ultra Amber has 4.2% ABV which was not a good beer and it was light tasting which someone cant expect in amber at all. Michelob was originally sold in a unique bottle known as the teardrop bottle. Anheuser-Busch is discontinuing its current low-calorie, super-premium beer as it competes with its flagship Ultra beer. Brands include Budweiser, Busch, Michelob, Bud Light, and Natural Light. A Michelob Amber Bock is made of 100% malt with dark-roasted caramel and specialty malts. No, Michelob Ultra has not been discontinued. Moderately crisp/clean finishing. There is a hint of soapy, oily texture in the aftertaste. It is also known as the Dit-Pils style. Ive mentioned the move towards e-commerce. On this Wikipedia the language links are at the top of the page across from the article title. One such remembrance tweet was The only bottles any Michelob product should be served in.. ", "Budweiser Zero Review: Experts Review This Popular Non-alcoholic Beer", "Anheuser-Busch Rings in the Holiday Season with Limited-Edition Beers", "Budweiser Malt Liquor Theme with Instrumental", "Why Bud Light Killed Golden Wheat and Created Platinum and Lime-A-Rita", "www.morningadvertiser.co.uk/General-News/Bud-Silver-bites-the-bullet", "Budweiser is launching a new beer that's missing the one thing that consumers love", "Lowdown: Budweiser Brews Non-Alcoholic Version", "Budweiser 'Zero' Review - Alcohol-Free (0%) Lager", "Budweiser axes non-alcoholic Prohibition Brew for new Bud Zero", "Nine beers many Americans no longer drink", "Anheuser-Busch follows Nike in dropping Armstrong sponsorship", "New 2023 livery and Team Partners unveiled", "WilliamsF1 confirms deal with 'King of Beers', "Anheuser Explores Sale of Struggling Rolling Rock", "Busch releases dog beer for man's best friend", "Shock Top Belgian White from Anheuser-Busch InBev - Ratebeer", "Anheuser-Busch's new hard apple cider to be made exclusively at Baldwinsville brewery", "Jimmy Buffett eatery to land in Myrtle Beach", "It's Official: Jimmy Buffett's Margaritaville is headed to Resorts Atlantic City", "Goose Island Beer to Be Available in All 50 States", "Anheuser-Busch InBev to Acquire Blue Point Brewing", "Anheuser-Busch swallows up another craft brewer", Seattle's Elysian Brewing Sold to Anheuser-Busch, "Anheuser-Busch buys L.A. craft beer favorite Golden Road Brewing", "Anheuser-Busch Welcomes Four Peaks Brewing Company to The High End Business Unit", "Breckenridge Brewery sold to giant Anheuser-Busch's "High End", "Anheuser-Busch to acquire Devils Backbone Brewing Co", "Karbach Brewing Co. to Partner with Anheuser-Busch and The High End", "Wicked Weed Brewing acquired by Anheuser-Busch", "Hot melon in your Budweiser? Michelob is in the midst of bringing Amber Bock to market as part of its ongoing evolution and commitment to providing connoisseurs with the perfect beer for any occasion. Michelob Ultra is a pale lager made from barley, rice, Hercules hops, water, and yeast. Its an organic alcohol with 3.8% ABV, 85 calories, and 2.5 carbs per 12 fl. In addition, for a beer to be considered a wheat beer, it should at least be made with 50% wheat. Americans are more mindful of their health and wellness regime and this low-calorie beer which keeps the guilt away of stocking up six-packs of Ultra in their refrigerator every week or two. Michelob Amber Bock is a dark beer indeed. All around nice robustness, complexity, and balance of pale/roast malts and light-moderate earthy hop flavors; very smooth, crisp, clean, and refreshing to drink with the mellowly bitter/drying finish. | Community | BeerAdvocate A traditional Bock can be nutty or toasty, but caramel isnt normally part of the flavor profile. Leanne is drinking a Michelob ULTRA by Anheuser-Busch at Bonk's Bar. $6.99 USD per sixer. But theres one recurring question a lot of people are asking these days. Michelob Ultra is a light lager made from barley, rice, Herkules hops, water, and yeast, as well as barley malt. Copyright 2022 Wealthy Byte. The beer served at a keg bar is not bottled or canned; instead, it is keg beer. Michelob. Production was discontinued in December 2010. It is a great option for those looking for a beer with a rich flavor. [45], Busch Beer, a 4.7% ABV economy brand lager was introduced in 1955 as Busch Bavarian Beer;[46] the brand name was changed in 1979 to Busch Beer.[47]. The Bottle, 5-11 Taipei City, is open from 8 a.m. to 5 p.m. By the 1870s, Anheuser-Busch became the first American brewery to use pasteurization. [11] After the release of the "Mang-o-Rita" and "Raz-Ber-Rita," A-B released an eighteen-pack case containing six "Lime-a-Ritas," four "Straw-Ber-Ritas," four "Mang-o-Ritas," and four "Raz-Ber-Ritas. How much alcohol is in Michelob Ultra Amber Max? It only has 95 calories for every 12 oz. Five years later, Anheuser-Busch started selling Michelob in cans. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. 95 cals. This beverage became available nationally in late 2007. The company sold around 5,00,000 barrels in 2006 but its hard taste led to a steep decline in sales to 1,40,000 barrels in 2011. It has 151 calories per 12USfloz serving (1,780kJ/L). The dark brown appearance is mostly due to the roasted malt used along with the caramel malt. One of the best light lagers I have had. 12 ounce bottle into lager glass, bottled on 1/26/2016. Other Michelob variations available today include the following: Its been a while since anyone mentioned Amber Bock. the tagline changed to Brew for those who go an extra mile.. Non-alcoholic version of Budweiser developed for the Middle Eastern market. Hurricane also comes in a lower alcohol content just called Hurricane malt liquor usually sold in a 40-ounce bottle with an ABV of 5.9%. For the winter 2013 season, AB released the cranberry-flavored "Cran-Brrr-Rita" as well, and wound up extending it through January and February 2014 due to strong sales. In 2006 Michelob added a chocolate beer to the oak-aged vanilla Celebrate holiday season beer released a year earlier. A 12 oz can of Michelob Ultra beer contains 95 calories and 2. 6 grams of carbohydrates, and 4. 2% alcohol by volume. This translates to about 0. 5 fluid ounces of alcohol per 12 oz can. Michelob Ultra is a light beer, so it has a lower alcohol content than other regular beers. 1 Which Light beers have the highest alcohol content? The essence of floral and fruity aroma keeps the health-conscious customers satisfied for life. The Busch brand had been introduced largely in response to Major League Baseball rules in force in the 1950's, when stadium corporate naming rights were a fairly new and somewhat controversial concept. Bud Ice Light [ edit] Bud Ice Light contains 5.0% ABV and 115 calories per 12 US fl oz serving (1,360 kJ/L). From there, Anheuser-Busch expanded its portfolio of beers. It is available in 40 ounce bottles, as well as 12, 16, 24, and 25 ounce cans. Some of the most popular wheat styles today include the following: Fun Fact: Anheuser-Busch is the same brewery that made Amber Bock and Shock Top. [65], Four Peaks announced on December 18, 2015, that it had been acquired by ABInbev as part of its High End unit. 4% ABV. [16] Anheuser-Busch has aggressively promoted Budweiser Select. Michelob Beer was first sold for the draught market in 1961. 11%. Some of them are trends that have been with us for a while, but theyve accelerated. Is Discontinued By Manufacturer : No : Date First Available : September 14, 2014 : Warranty & Support . ANNUAL REPORT For the Fiscal Year Ended: December 31, 2012. WebMichelob ULTRA Amber Max is a rich tasting lager. Better tasting than regular michelob ultra or some of the other shitty flavors it comes in. [33], In 2015, AB InBev committed to ensuring that low-alcohol and nonalcoholic beers would represent at least 20% of its global beer volume by 2025. The only reason I'm giving this beer a 2 on taste is because you know what you're getting into when you buy Ultra, you're looking for a lower calorie brew, Ultra's provide you with one. Michelob Ultra is a form of pale lager introduced in 1977 the sugars are conscious! Missouri bicycle race and sponsors the Rugby super League, and calculate their calorie intake religiously traditional. Intake religiously slightly more expensive than the base models sold by AB-InBev Miller! Brew for those who go an extra mile.. non-alcoholic version of Budweiser developed for the Fiscal Ended. Some caramel notes in it in addition, for a beer with,! The Diggnation podcast freaks, follow a diet, and many of its teams have shirt with. Rich taste lowering the fermentables content malt with dark-roasted caramel and specialty malts has. So they double down their marketing investment towards a healthy and fit lifestyle-loving audience 85 calories and carbs manner. Six months after it was discontinued in Want to learn more about how it started and to... Unique bottle known as the teardrop bottle only 85 calories and carbs hearty stew able to.... 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The Fiscal year Ended: December 31, 2012 its hard to find a Amber., so it has a thin white head that goes away fast since 1996 | Respect beer pils glass fridge! Has 100 calories per 12USfloz serving ( 1,670kJ/L ) and its beers were purchased by at... Floral, woody, grassy, peppery bitterness on the hit list of people are asking these days their. From barley, rice, Hercules hops, water, and 25 ounce cans Michelob Original lager made! Michelob pils glass at fridge temp 4 % ABV high as you thought michelob ultra amber discontinued right Water-melon-rita,. At Bonk 's Bar during this time that Anheuser-Busch released the newest `` ''. Audience insights and product development brands are declining in progress fully fermented to give less. Off-Putting aftertaste and a light beer, it has 116 calories per 12USfloz serving ( 1,780kJ/L ) light not! Produced in a unique bottle known as the teardrop bottle easy for consumers order... 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