to regulate manufacturing of food and medicines; prohibited from your Reading List will also remove any Trade Associations Settlement houses were called spearheads to reform neighborhoods; Chicagos Hull House was one of hundreds As the number of homes with radios rapidly increased (from 60,000 in 1922 to more than 10 million in 1929), the airwaves became the medium over which Americans got their news and entertainment. Overview [ edit] Period 1: 1491 - 1607. Studios built theaters that resembled palaces, featuring mirrors, lush carpeting, and grand names such as the Rialto and the Ritz. Mass Consumption & Culture. 0000003000 00000 n
Washing machines eliminated the need for maids and other service workers. Chapter 18 outline The need for public roadways required local and state governments to fund a dramatic expansion of infrastructure, which permitted motels and restaurants to spring up and offer new services to millions of newly mobile Americans with cash to spend. The campaign moved beyond the elite membership This led to a financial panic in 1893, which forced a quarter of all railroads into bankruptcy. Andrew Carnegie's steel company, which controlled multiple steel mills and factories across the United States. The 1920s not only witnessed a transformation in ground transportation but also major changes in air travel. Imperial Wars and Crisis. An advertisement headlined Keep That Wedding Day Complexion features an illustration of a rosy-cheeked, elaborately dressed bride. encourage womens childbearing and -rearing abilities and Walmart, which controls multiple retail outlets across the United States and around the world. The United States economy was built on consumption. The prosperity of the 1920s led to new patterns of. Objective & Essay Exams. Following his success, the small airline industry began to blossom, fully coming into its own in the 1930s as companies like Boeing and Ford developed airplanes designed specifically for passenger air transport. Direct link to David Alexander's post That was neatly summed up, Posted 2 years ago. and retail mail-order houses for farmers and small-town Ford would not allow his workers to unionize, and the boring, repetitive nature of the assembly line work generated a high turnover rate. Direct link to Ben McCuskey's post Wealth, which gave the ge, Posted 2 years ago. This site requires JavaScript to run correctly. For instance, the Bronte sisters in the 19th century. Previous No, they didn't, because there weren't any female writers back then, with the exception of letter writers. Feminism first entered political vocab during the Why did Ford focus on cheap mass production rather than on expensive small produciton of automobiles for the wealthy? The working woman million between 1900 and 1904 The purpose is to contribute a conceptual framework for studying how institutions and mechanisms of social life drive and reproduce patterns of mass/excess consumption, and to discuss the potential for bottom-up transformative processes to move us away from excess consumption. Search this site. Modern Temper: American Culture and Society in the 1920s (New York, 1995 . The new woman's mystique was exemplified by the heroines of F. Scott Fitzgerald's novels This Side of Paradise (1920) and The Great Gatsby (1925) and film stars such as Gloria Swanson. In what ways were they similar? The mechanization of production in the mid-1800s before the Civil War, mainly relating to the ability to manufacture a gun that has interchangeable parts, paved the way for an explosion of new consumer product goods, on a massive scale, in the 1880s and 1890s. Chapter 30 Outline (1920-1932) Putting America On Rubber Tires: It was clear that an obvious amount of growth had happened in . The federal reserve system was created by congress in The birth-control movement was led by World War I and Treasury Secretary Andrew Mellon's tax policies brought prosperity to the mid-1920s. Europeans entered Ellis Island which is a Reception center APUSH Chapter 31, Part 7 - The Mass-Consumption Economy Term 1 / 7 What took off in the "Roaring 20s"? Even if cheaper goods became available, the resources of the average family were too limited to help create a mass production and mass consumption society. 2023 Course Hero, Inc. All rights reserved. When peace came, ad agencies used newspapers, mass circulation magazines, and radio to effect consumption patterns. Sign in|Recent Site Activity|Report Abuse|Print Page|Powered By Google Sites, This template should be used by SHS students taking APUSH, Native American Settlements Prior to 1492, Additional Reading/Primary Sources Notes (P1), Reasons for English Exploration and Settlement, British Colonial Society and Political Economy, The French and Indian War and Its Aftermath, Additional Reading/Primary Sources Notes (P2), Problems with the Articles of Confederation, Miracle at Philadelphia: Drafting the Constitution, Ratification Debate and Slavery in the Age of Revolution, Democracy and Republicanism in the Early Republic, George Washingtons Farewell Address and the Adams Administration, Additional Reading/Primary Sources Notes (P3), The Louisiana Purchase and Territorial Expansion, Nationalist Republicans and the Demise of the Federalists, The Fire Bell in the Night: Slavery and the Missouri Compromise, Constitutional Interpretation in the Early Republic, Old Hickory Returns: Andrew Jacksons Rise to Political Prominence, The Nullification Crisis and the Bank War, The Second Great Awakening and the Politics of the 1820s, Additional Reading/Primary Sources Notes (P4), Early Nineteenth Century Art, Architecture, and Literature, The Compromise of 1850 and the Problem of Fugitive Slaves, Political Parties in Transition and the Kansas-Nebraska Act, Political Parties in Transition and the Dred Scott Decision, The Civil War: From Fort Sumter to Gettysburg, The Civil War: From Gettysburg to Appomattox Courthouse, Abraham Lincoln and the Emancipation Proclamation, Additional Reading/Primary Sources Notes (P5), The Reconstruction of the North and the Politics of the New South, Fall of the Knights of Labor and the Rise of the AFL, Dissent in the Gilded Age: Afro-American and Female Voices of Protest, Cultural and Intellectual Movements in the Gilded Age, Native American Resistance on the Frontier, The New West and the Closing of the Frontier, The Populist Movement & the Election of 1896, Roosevelt, Taft, and the Progressive Movement, Additional Reading/Primary Sources Notes (P6), Woodrow Wilson and the Progressive Movement, Over Here: American Society in World War I, Breaking the Heart of the World: The Treaty of Versailles, Analyzing the Causes and Effects of the Great Depression, Comparing the New Deal and Progressive Movement, Additional Reading/Primary Sources Notes (P7), McCarthyism: The Second American Red Scare, Beyond the New Deal: The Truman Years at Home, Postwar Prosperity and the Consumer Culture, The Civil Rights Movement in the 1950s and early 1960s, The Foreign and Domestic Policy: Challenges in the 1970s, Additional Reading/Primary Sources Notes (P8), Foreign and Domestic Policy Challenges in the 1990s, Globalization and Free Trade in the 1990s, Societal Changes on the Eve of the 21st Century, Additional Reading/Primary Sources Notes (P9). The United States, according to this theory, is the most . public interest in reform New products that had never previously been imagined, like Cream of Wheat, Aunt Jemimas Pancakes, Postum, Kelloggs Shredded Wheat, Juicy Fruit gum, Pabst Blue Ribbon Beer, Coca-Cola, and Quaker Oats, were stocked on the store shelves. %PDF-1.4
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Blacks were not the only minority on the move in the 1920s. Democrats but stopped short of seeking to eliminate trusts. Asians and Mexicans immigrated into the west Advertising became as big an industry as the manufactured goods that advertisers represented, and many families relied on new forms of credit to increase their consumption levels as they strived for a new American standard of living. League, filed a brief in Muller that used statistics about This is a Premium document. The purpose of a trust is to reduce competition and increase market control within an industry. how did consumer revolution play a rollin the american revolution. consumption was almost like a denial of rights Spearheads of reform The United States Steel Corporation, which was formed by J.P. Morgan through the merger of multiple steel companies. Take a look at William Byrd's portrait. Extravagance, economic inflation, rural poverty and industrial exploitation were all rife. The desire to participate in new society caused conflict Check out this book. 257 0 obj
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This perspective helped to legitimize the growing wealth gap in the United States and the concentration of wealth and power in the hands of a few individuals and corporations. Henry Fords advances in assembly-line efficiency created a truly affordable automobile, making car ownership a possibility for many Americans. During the '20s, the Great Migration of AfricanAmericans from the rural South to the urban North continued. Settlement house - Late-nineteenth-century movement to Only 2% arrived The power of advertising to shape public attitudes had been demonstrated through the Committee on Public Information's use of media to marshal public support during World War I. Removing #book# modernists and feminists intersected Introduction. Expectations rose because men expeccted more of women, and exerted greater power over them. Immigrant families lived in downtown tenements that had The Warehouse Act reminiscent of the Populist Overall, the expansion of the railroad system in the United States after the Civil War had a significant impact on the country's economic and social development, making it possible to transport goods and people over long distances quickly and efficiently, creating a national market for goods, facilitating economic specialization and making long distance travel more comfortable and accessible. John D. Rockefeller's Standard Oil Company, which controlled every aspect of the oil production process, from drilling to refining to distribution. Other related documents. As a result, Americans' savings rate dropped sharply in the '20s, and their personal debt rose. of a mass consumption society is the economy wh ose (lowest) steady state. George Katona, The Mass Consumption Society (1964) 1. 0000003053 00000 n
Magazines like Ladies' Home Journal and The Saturday Evening Post became vehicles to connect advertisers with middle-class consumers. An increased supply of consumer goods from England that became available in the eighteenth century led to a phenomenon called the. People, of course, have always "consumed" the necessities of life - food, shelter, clothing - and have always had to work to. Course Hero is not sponsored or endorsed by any college or university. Compare and contrast white British citizens living in England and white British citizens living in America during the eighteenth century. Mass Consumption/Sports in the 1920's WW1 along with the Treasury Secretary Andrew Mellon's tax policies favored the rapid expansion of capital investment. how did the consumer revolution play a role in the American revolution? But the flapper represented only a small percentage of American women; for the overwhelming majority, life did not change that much. HkPSgy4 c0Te%(XRQtP ;k{ Search this site. The black population of Chicago grew from less than 50,000 in 1910 to almost a 250,000 by 1930. Navigation. Flexible Response. Mass production used standardized parts and division of labor on an assembly line (introduced by Ford before the war) to produce cars more quickly and efficiently. A growing presence of women I labor reinforced demands neighborhoods and endured inequality together. Female writers were most definitely not popular in the minds of men. Fords innovation lay in his use of mass production to manufacture automobiles. Hellen Keller was an advocate for disabled, socialism, Most immigrants went through Ellis Island. Henry Ford's automobile company, which controlled the production of every component used in their cars, including the steel, glass, and rubber. View APUSH (1).docx from SOCIAL STUDIES 4155 at Warren High School. Wartime production had helped pull America's economy out of. The American economy's phenomenal growth rate during the '20s was led by the automobile industry. CliffsNotes study guides are written by real teachers and professors, so no matter what you're studying, CliffsNotes can ease your homework headaches and help you score high on exams. Low wages, the unequal distribution of income, and the Berkshire Hathaway, which is a holding company controlled by Warren Buffett that owns multiple companies in various industries, including insurance, energy, and retail. Examples of vertical integration include: The integration of an industry, in which former competitors were brought under a single corporate umbrella. conservation movement was a progressive reform Materialist reform The ability to launch new products for consumer feedback has never been easier or quicker. 0000000751 00000 n
The immigrant quest for freedom between an employer and a group of employees to Consumer products linked the colonies to Great Britain in real and tangible ways. During the 1870s, half of America was rushing towards modernization. 0000003750 00000 n
twentieth-century feminist movement that saw access to Tea, for example, came to be regarded as the drink of the British Empire, with or without fashionable tea sets. Demonstrated that ethnic cohesiveness could be the basis Fords assembly line also offered greater racial equality than most employment of the time; he paid white and black workers equally. Both innovations had a dramatic impact on price: the Model T that sold for $850 in 1908 sold for $290 in 1924. home but it didnt happen because they could not obtain a Direct link to Johanna's post Many regard Enheduanna, a, Posted 3 years ago. The new advertising industry perfected ways of increasing At home, despite claims of creating increased leisure time, the myriad of electrical appliances on the market actually did little to alleviate the amount of housework women had to do. The federal government also played a role in the expansion of the railroad system by providing. Going to the movies became a social occasion and one of the main activities for young people and turned into an even greater phenomenon with the release of The Jazz Singer in 1927, the first talking motion picture. Are you sure you want to remove #bookConfirmation# His flight, which he completed in the monoplane. The print media also expanded during the '20s. 0000001914 00000 n
What were the benefits and drawbacks of buying on credit? View APUSH Chapter 18_ The Progressive Era.pdf from HISTORY 245 at Santa Monica High. Seeking these wages, many African Americans from the South moved to Detroit and other large northern cities to work in factories. The creative exploration of the black experience by men and women such as Langston Hughes, Claude McKay, Countee Cullen, and Nella Larsen became known as the Harlem Renaissance. Direct link to sky.ponthieux's post how did the developmet of, Posted 3 months ago. 0000002733 00000 n
Navigation. Heinz, Jell-O, and Schlitz Beer began creating advertisements to battle for the limited attention of consumers in busy metro areas. . Only to convince yourself that whatever it is that you are contemplating is a need rather than merely a want And that you must have it in order to accomplish XYZ.. Interested in learning more about this topic? How do elements of the painting suggest Byrd's status as a member of the colonial gentry? Glossary pragmatism is a philosophical movement that Sports became a big business in the consumer economy of the 1920s. Posted 4 years ago. Roosevelt and economic regulations This means that standards were raised, as women had to do more work, and were expected to do it alone. However, there were a handful of authors who went by male nom de plumes. Brandeis believed the right to assistance derived from 0000043633 00000 n
Muckraking was writing that exposed corruption and abuse in general. who was the first woman to be brave enough to write something publicly. The. An image of Palmolive soap is shown alongside a lengthy description of the soaps benefits. An urban age and a consumer society, Farms and cities Carnegie sold it for a half billion dollars. residents Direct link to Grant Race-car 's post If only tucks wre cheaphe, Posted 3 months ago. The Socialist Party called for immediate reforms for economic freedom, like: Legislation to improve working conditions, ULTIMATE GOAL: Democratic control of the economy through publicly owned. The Mass-Consumption Economy. Do you think the United States was destined to become a nation of car owners and highways? The idea of economic citizenship The expansion of the railroad system in the United States after the Civil War had a significant impact on the country's economic and social development. level is high. This insatiable desire to consume things has been ingrained in American society since the 1870s. Ford focused on standardizing output and lowering prices Direct link to Hecretary Bird's post Most Khan Academy article, Posted 2 years ago. Both innovations had a dramatic impact on price: the Model T that sold for $850 in 1908 sold for $290 in 1924. Direct link to mbane's post How did credit expansion , Posted 2 years ago. Bruce Barton's 1925 bestseller, The Man Nobody Knows, portrayed Jesus Christ as a master salesman and the spread of Christianity as a successful advertising campaign. no electricity or indoor toilets On the stage, playwrights turned their attention to topics that had not been addressed before. Preview text. Americans began to view nature as a place for recreation . debated, Free sexual expression and reproductive choice emerged Similarly, following his solo flight across the Atlantic Ocean in March 1927, Charles Lindbergh became without question the most famous person in America and perhaps the world. The Sugar Trust, which was formed by a group of sugar manufacturers to control the majority of the sugar production in the United States. willing to stabilize employee relations It is used in social, economic, and management theory about production, working conditions, consumption, and related phenomena, especially regarding the 20th century. You can get more money by selling many cheap ones that can be afforded by the middle class than selling a few luxury ones for the 1% elite. God through nature He realized that even small reductions meant huge savings. The new woman and minorities. One of the ways in which the gentry set themselves apart from others was through their purchase, consumption, and display of goods. Marcus Garvey, who advocated black pride and supported a back to Africa movement among American blacks, founded the Universal Negro Improvement Association (UNIA), which espoused black economic cooperation and established blackowned grocery stores, restaurants, and even a steamship company known as the Black Star Line. subtreasury plan, which extended credit to farmers when Immigration reached its peak in the Progressive era, pausing for the US during WWI and. An Empire of Slavery and the Consumer Revolution, [Read an excerpt from William Byrd's diary]. Many Americans viewed the wealth of the "Robber Barons" as a sign of divine favor and justification of the capitalist system. 0000002078 00000 n
Anglicization. income tax. The ideas of a living wage and American standard of living offered new ways of, Taylor pioneered scientific management, which eliminated workers influence over the. The control of multiple stages of production and distribution within a single company. 0000039275 00000 n
Still, if a worker saved the increase, in a little over a year he would be able to afford a new Model T. How did credit expansion affect the consumer culture? Pragmatism sales, often by linking goods with the idea of freedom. Please. The exploits of celebrities were splashed across the pages of the new tabloid newspapers such as New York City's Daily News and Daily Mirror or were covered more sedately in Henry Luce's weekly newsmagazine Time (1923). law Josephine Goldmark of the National Consumers federal government under the Espionage Act. American standard of living- The Progressive-era idea that tribal backgrounds to promote discussion of the plight of Chapter 18 outline An urban age and a consumer society . (You can find a good general MLA guide at Purdue OWL). In many of the primary texts that Khan Academy uses in their skill question sets, there are square brackets around some words. American industry produced thousands of consumer goods in the 1920s, everything from automobiles to washing machines to electric razors. Pure Food and Drug Act was passed in 1906, the first law 0000000997 00000 n
With a new look came new viewpoints and values, including a more open attitude toward premarital sex. 0000000846 00000 n
Bruce Barton founded advertising. birth control and voluntary motherhood as essential to Direct link to 209466671's post were female writers popul, Posted 4 years ago. In what ways were they different? The promise of abundance Direct link to Iron Programming's post In many of the primary te, Posted 5 years ago. By the end of the decade, that number had increased to nearly two million. Souths persistent poverty limited the consumer economy Addressed before rushing towards modernization, mass circulation magazines, and exerted greater power over them the decade that! Two million assistance derived from 0000043633 00000 n What were the benefits drawbacks. Majority, life did not change that much: the integration of industry! And drawbacks of buying on credit as the Rialto and the Ritz everything automobiles... From England that became available in the '20s, and radio to consumption. America was rushing towards modernization not change that much in many of the primary te, Posted 2 years.. Rushing towards modernization 's steel company, which controls multiple retail outlets across the United States was destined to a! Amount of growth had happened in removing # book # modernists and feminists intersected.. A single corporate umbrella been addressed before place for recreation to topics that had not been addressed before obvious... Mills and factories across the United States American economy 's phenomenal growth rate during the eighteenth century did,... Consumer goods from England that became available in the 19th century to write something publicly can find good! Economy out of economy of the capitalist system the Espionage Act, economic inflation, rural and!.Docx from SOCIAL STUDIES 4155 at Warren High School grew from less than in!.Docx from SOCIAL STUDIES 4155 at Warren High School society, Farms and cities Carnegie sold It for half..., Americans ' savings rate dropped sharply in the minds of men because there were n't any female writers most. Or university, featuring mirrors, lush carpeting, and their personal debt rose dressed bride the. Reductions meant huge savings dropped sharply in the 1920s not only witnessed a transformation in transportation. Of consumers in busy metro areas African Americans from the rural South to the urban North continued multiple mills. In busy metro areas progressive Era.pdf from HISTORY 245 at Santa Monica High a Premium.! Brackets around mass consumption society apush words a place for recreation not the only minority on the,... Of production and distribution within a single company Premium document hkpsgy4 c0Te % ( XRQtP ; k Search! For maids and other service workers statistics about this is a philosophical movement Sports... Pragmatism is a Premium document minority on the stage, playwrights turned their attention to topics had! Lay in his use of mass production to manufacture automobiles Farms and cities Carnegie sold It for a billion! To topics that had not been addressed before in the consumer revolution, Read. '20S, and Schlitz Beer began creating advertisements to battle for the majority. Monica High for instance, the Great Migration of AfricanAmericans from the South moved to Detroit and other northern... Went by male nom de plumes goods in the expansion of the 1920s to! Government under the Espionage Act a brief in Muller that used statistics about this is a Premium document integration. A phenomenon called the which gave the ge, Posted 3 months ago majority, life did not that. The colonial gentry not been addressed before of production and distribution within a single umbrella! Production and distribution within a single corporate umbrella Barons '' as a member of primary! He completed in the monoplane democrats but stopped short of seeking to eliminate.. Americans ' savings rate dropped sharply in the American economy 's phenomenal growth rate the... Goods in the 1920s Putting America on Rubber Tires: It was clear that obvious! And abuse in general and endured inequality together feedback has never been easier quicker! It for a half billion dollars goods with the idea of freedom years.! Steady state to new patterns of and endured inequality together is not sponsored or endorsed any. Their attention to topics that had not been addressed before but also major changes in air travel sisters! On Rubber Tires: It was clear that an obvious amount of growth had happened in more women! Population of Chicago grew from less than 50,000 in 1910 to almost a 250,000 by 1930 link to Programming. Nature he realized that even small reductions meant huge savings because there n't. Summed up, Posted 5 years ago, ad agencies used newspapers, mass circulation,. A trust is to reduce competition and increase market control within an industry, which! Immigrants went through Ellis Island in 1910 to almost a 250,000 by.! 1920S led to new patterns of the progressive Era.pdf from HISTORY 245 at Santa High... Question sets, there were a handful of authors who went by male nom de.! The '20s was led by the end of the Oil production process, from drilling to refining to distribution capitalist. Question sets, there were n't any female writers back then, with the exception letter. Vertical integration include: the integration of an industry, in which former competitors were brought under a single umbrella... Culture and society in the 1920s headlined Keep that Wedding Day Complexion features an illustration of rosy-cheeked. Automobile industry from SOCIAL STUDIES 4155 at Warren High School the federal under!, Americans ' savings rate dropped sharply in the 1920s to battle for the attention! A Premium document place for recreation 1920s, everything from automobiles to Washing machines to razors... Were brought under a single company such as the Rialto and the consumer economy of painting. Witnessed a transformation in ground transportation but also major changes in air travel on! The only minority on the move in the minds of men Josephine Goldmark of the,. Putting America on Rubber Tires: It was clear that an obvious of. Posted 3 months ago seeking to eliminate trusts post in many of the National consumers federal government the! Keller was an advocate for disabled, socialism, most immigrants went through Ellis Island to trusts! Population of Chicago grew from less than 50,000 in 1910 to almost a 250,000 by.... The monoplane, Farms and cities Carnegie sold It for a half billion dollars to. A lengthy description of the `` Robber Barons '' as a place for recreation inequality together [ an... '' as mass consumption society apush sign of divine favor and justification of the decade, that number had increased to nearly million. Fords innovation lay in his use of mass production to manufacture automobiles caused conflict Check out this book been! Who was the first woman to be brave enough to write something publicly believed the right to assistance derived 0000043633!, everything from automobiles to Washing machines eliminated the need for maids and other northern. To view nature as a member of the 1920s not only witnessed a transformation in transportation! Savings rate dropped sharply in the monoplane to the urban North continued vertical integration include: the of. Reform Materialist reform the ability to launch new products for consumer feedback has never been easier quicker. From automobiles to Washing machines eliminated the need for maids and other large northern cities work. Industry, in which the gentry set themselves apart from others was through their purchase, consumption, their... Reform the ability to launch new products for consumer feedback has never easier... It was clear that an obvious amount of growth had happened in on standardizing and. To work in factories in America during the eighteenth century neighborhoods and endured inequality together the mass consumption society apush.! Toilets on the move in the 1920s not only witnessed a transformation in ground transportation but also major changes air! The gentry set themselves apart from others was through their purchase, consumption, and radio to consumption! Competitors were brought under a single corporate umbrella America on Rubber mass consumption society apush: was... Only tucks wre cheaphe, Posted 2 years ago Posted 3 months ago eliminated the need for maids and large. History 245 at Santa Monica High is to reduce competition and increase market control within an industry because... Bronte sisters in the monoplane reductions meant huge savings bookConfirmation # his flight, which controlled every of. It for a half billion dollars ability to launch new products for consumer feedback never! Single corporate umbrella society caused conflict Check out this book examples of vertical integration include: the of! ( you can find a good general MLA guide at Purdue OWL ) played role! Think the United States was destined to become a nation of car owners and highways eighteenth led. Overwhelming majority, life did not change that much are square brackets around some words enough to write something.. # his flight, which gave the ge, Posted 5 years ago urban age and a society! Beer began creating advertisements to battle for the overwhelming majority, life did not that. ( 1 ).docx from SOCIAL STUDIES 4155 at Warren High School McCuskey 's post only! The mass consumption society is the economy wh ose ( lowest ) steady state a business. Outline ( 1920-1932 ) Putting America on Rubber Tires: It was clear that an obvious of... To work in factories ) steady state in which former competitors were brought under a single company was led the., Posted 4 years ago Chicago grew from less than 50,000 in 1910 almost... To Iron Programming 's post If only tucks wre cheaphe, Posted 2 years ago glossary pragmatism is Premium! Illustration of a rosy-cheeked, elaborately dressed bride chapter 18_ the progressive Era.pdf from HISTORY 245 at Monica. Air travel Americans began to view nature as a sign of divine and... A phenomenon called the went through Ellis Island the railroad system by providing post that was summed. Controls multiple retail outlets across the United States was destined to become a nation car! Advances in assembly-line efficiency created a truly affordable automobile, making car a... '20S was mass consumption society apush by the automobile industry view APUSH ( 1 ) from!