In 2003 they founded a firm to develop the product, called Tesla Motors - a reference to engineer Nikola Tesla, who invented the AC induction motor they planned to use. SsangYong EV Homecharging with EO Charging, MINI Electric Near Doubled, India Battery SchemeReliance, Ola Electric, Mahindra. The company is exposed to threats from well-recognized, companies such as Toyota, Ford, Volkswagen. While its product range is much limited as compared to the other brands like BMW or VW, but still its product range efficiently caters to the higher end market that it targets to serve. Tesla has also started rolling out Dual Motor Powertrain vehicles, which employ two electric motors to render greater efficiency, performance, and range in an all-wheel drive configuration. Add on, electric cars also have not, reached all over the world. The objective of the case study was to identify and evaluate the internal and external forces that drove Tesla's internationalization, and comparison of the patterns with recognized models such. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. competency is battery pack technology, safety design and distribution. Key Performance Indicators (KPI's) Report. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Here are 17 examples of typical skills and qualifications you will find in a core competency section: Leadership: Shows your ability to assemble and lead a team. Tesla needs extreme growth to support its valuation, which even with the recent pullback still represents a tremendous amount of the overall auto space. Technology is Tesla's greatest strength and its core competencies are powertrain engineering, vehicle engineering, innovative manufacturing, and energy storage. Core Competencies: Support the Institute/Center's desired culture and promotes the mission/vision of the entire organization Required of all employees regardless of job function Represent the knowledge, skills, and abilities required of all employees to perform in any occupation and/or function . .. Link of unique capabilities to competitive advantage. However, there should also be some reasonable limit to how high such a standard should be, and we believe that this has been vastly exceeded in recent media coverage. Tesla's competitive advantage lays in differentiated product offerings and a wide diversification in the product portfolio. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. I havereferred tomy Tesla Model S as a spaceship that travels on land. It drives differently from any other kind of car and is lightning fast, smooth, and slick. Overall, the market position of Tesla is an important source of sustainable competitive advantage for the brand. Musk committed to having the system installed in a record 100 days. In July 2016, Elon Muskannouncedthat Tesla would use these technologies to enable a ride-sharing platform called the Tesla Network, through which owners will be able to rent out their cars as autonomous taxis, thereby recouping their investments and even making profits from their cars. ), Brake or coast? Model S development includes Alpha and Beta testing phases.The Alpha testing phase began in 2010. This backed by political stability in major economies has led to increased investment into electric powertrain development. Challenging the market position of Tesla will not be easy for any competing brand. Copyright Singularity Group. For the best experience, we recommend upgrading or changing your web browser. While the cost may be the same (or even more), the convenience and the way we think about these things gives Tesla the strong upper hand. Investor expectations will be high for. Third, to reinforce how strongly we feel about the low risk of fire in our cars, we will be amending our warranty policy to cover damage due to a fire, even if due to driver error. Ability to complete job scopes outside of normal core competencies as required; Inspect rigging for damage and document inspections; . US, Europe, & China Electric Car Sales In 2016, it is doing quite well winning stationary energy storage contracts, called the Tesla crew to angrily complain to them, Tesla Has Done Something No Other Automaker Has: Assumed The Mantle Of Moore's Law, Tesla's Competitive Advantages 5 Big Ones, Tesla's Various Partnerships With Governments, Subsidies, & Regulatory Connections, LG Chem To Open EV Battery Factory In Wroclaw, Poland? Therefore, the market is still small for the electric vehicle segment, The number of competitors of Tesla is increasing day by day especially in the electronic cars, segment. Overall, HR management is a critical source of competitive advantage for the brand but not a source of sustainable competitive advantage since the rival brands also invest heavily in managing their human resources strategically. Grander and Global Visions Focuses on Core Competencies Hires and Retains the Best Elon Musk sends one of his famous Tesla cars into orbit with SpaceX. It will even make Tesla conserve much better capacities (, The company has been working consistently for the innovative technology in the form of, self-driving of the cars. Tesla functions in an extremely competitive market. This has come at a price; Teslas sell for about $100,000, on average (the Model 3 will sticker for $35,000, before tax credits). These characteristics also enable companies to expand to new markets and increase their chances of survival. If the company is not. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. This strategic report, includes the external analysis to recognise the framework of opportunities and threats along, with assessing industry attractiveness. Almost every function is controlled by software, and this enables the company to continually analyze data and optimize its functioningjust as Google Search and Apple Siri do. All Rights Reserved by Barakaat Consulting. Yes, Tesla has had production issues and missed delivery targets. Tesla products stand out easily from the crowd of competitors due to their efficiency and design. . Resources, key competencies and core competencies of Tesla. Tesla Motors also has a strong reputation for licensing its drive. The theoretical probability of a fire injury is already vanishingly small and the actual number to date is zero. This has helped the company achieve a major advantage, which seems impossible for Tesla competitors to match in the near term. Initiatives taken by national and state governments to encourage manufacturing and sale of electric vehicles, 1. Tesla's huge competitive advantages, imho, are: 1) The battery supply chain it is building for itself (and maybe some friends) I thought it was obvious before, but it seems that many mainstream investors and analysts are just picking up on the fact that batteries = a big part of Tesla's business advantage. been discussed and evaluated through using SAFe criteria. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Core Competencies Competitive Advantage Gigafactory Efficient Engineering Computer Aid Design Innovative Manufacturing No storage costs Direct Dealership Industry . (adsbygoogle = window.adsbygoogle || []).push({}); Another reason Im (theoretically) choosing the Model 3 is because Teslas approach to software is a tier (or more) above the competition. I think its safe to say that cars of 2025 and 2035 will be very different animals than cars of 2015. There are various factors that will continue to strengthen its market position in the coming years. SWOT & PESTLE.com (2023). Please note that you agree to receive email updates from us on our new reports and solutions. Our electric powertrain consists of the following: battery pack, power electronics, motor, gearbox and the control software which enables the components to operate as a system. The overall riding experience that Tesla offers is vastly different and a lot superior to the rival cars. Teslas stock price recently took a hit because of concerns about its delivery capabilities and about increasing competition from carmakers who are switching their product lines to electric. Tesla's battery-powered vehicles are significantly simpler than their internal combustion competitors. been discussed along with recognising core competences. The focus on innovation is another peculiarity and core competence that can allow Tesla to remain a top manufacturer of electric cars. More than an automobile brand, Tesla is a technology company. Tesla targets premium as well as low price buyers in the automobile industry through its wide range of product offerings. Segmentation, Targeting and Positioning (STP) Analysis Report. To understand Tesla's strategy, one must separate its two primary pillars: headline-grabbing moves like launching the Cybertruck or the Roadster 2.0 and the big bets it is making on its core . It has achieved strong brand recognition and word of mouth and publicity through consistent focus on innovation and customer experience. The Model S is easily one of the. The brand is a sustainable competitive advantage, and Musk himself is a sustainable competitive advantage due to his vision, intelligence, and public exposure. The company's ability to utilize the unique benefits of electric power in their vehicles gives the company an edge over its competitors. those resources and capabilities that Tesla possesses that are valuable, rare, costly to duplicate, and non-substitutable? Another important intangible is that Tesla has shown repeatedly that it cares more about providing the customer with good service, a good product, and honesty than making a little more money off of them. Teslas sustainable business model and its focus on innovation have helped it acquire the image ofa transformation leader in the world of mobility. Electric Car FAQs: Is It Still Worth Buying A Hybrid? The company will need to add to its manufacturing capacity in order to cater to popular demand. Tesla collaborates with real estate developers and builders on new homes to improve their installation capability and efficiency. What Would Happen If Biden Acknowledged Tesla? It will bring the same integration, data analysis, and elegance . Connie Chi. And because all of its new cars, including the Model 3, come equipped with the sensors that will benecessary tothe autopilot software once its released, Tesla has a considerable advantage over its rivals. Not slow-charging stations. In either case, though, it looks like Tesla dominates the future of automobiles. [Full disclosure: Im long TSLA for obvious reasons.]. Not somewhat scattered charging stations. Tesla SWOT & PESTLE Analysis - SWOT & PESTLE.com. With thebillionsof miles worth of driving data it is gathering, Teslais on track to deliver full autonomous driving capability earlier than many other car manufacturers will. The PESTLE analysis helps to understand the external factors that influence the business of a company. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. Overall, they are an important but temporary source of competitive advantage for the brand since competitors are also building cars that are comparable in terms of style and can match Tesla's performance in some aspects. Based on the internal analysis of Tesla, what is Tesla's core competency? Based on these initial two products, but especially the latter, people who dont like electric cars, adore Tesla. The core elements of Tesla's strategy have been: (i) proprietary integrated electric powertrain, (ii) vertical integration from development through to . Improvement in global economy coupled with rise in sales of electric vehicles: Due to improving factors of production, growth of world economy is expected to grow over the next decade. This effectively limits the fire energy to a few percent that of a gasoline car and is the reason why Dr. Shibayama was able to retrieve his pens and papers from the glove compartment completely untouched after the recent fire (caused by a high speed impact with a tow hitch). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The remaining section under Strength is available only in the 'Complete Report' on purchase. You can understand why Tesla remainsone of the most shorted stockswith billions of dollars in bets against it. C e n t r e o f M a n a g Core Competence Introduction:core competency is a concept in management theory originally advocated by CK Prahalad and Gary Hamel two business book writers. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. The company is led by innovative thinker Elon Musk, who has helped build a team of world class engineers, researchers, and designers at Tesla. In the same way as Tesla could make car ownership a revenue generator for its drivers, it could do the same for solar power. Finding the. These factors are a, small number of businesses having weak force, high fierceness of the businesses having a, robust force and low switching costs leading to the strong force. The spike in share price and company valuation of Tesla from around $32 in Jan 2013 is an indicator of its increasing strengths and market growth strategy. Well, it certainly seems to be so. Zach has long-term investments in TSLA, SCTY, FSLR, SPWR, SEDG, & ABB. There are no assets or manager egos to protect and no sales to cannibalize. Holistic Analysis Andnote that Teslas batteries are valuable far beyond electric vehicles, and it is doing quite well winning stationary energy storage contracts. Tesla Company created a platform for making energy fast electric cars which can . The Summary report contains the SWOT & PESTLE table contents only. Infographic: Tesla Model Y vs. Ford Mach-E, Review of Tesmanian Tesla Model Y Floor Mats, Learn About Tesla Model Y From New Owner (Who Also Owns A Tesla Model 3), EV Efficiency, One-Pedal Driving, & Tesla Model 3 Hold Mode (Video), Trying To Find A Charge At An Off-Grid Expo, AEVA Presents Electric Vehicles in Australias Capital, 83.7% Of Cars Sold In Norway In January 2022 Were EVs, EV Connect: Industrys Most Flexible Electric Vehicle Charging, 150kW DC Super-Fast Charging Stations at 100 PTT Stations in Thailand, Electric Rail Vehicles, Opinion: US Regulators Need To Stop Trying To Silence Elon Musk, Biden Admin Willing To Get Help From Tesla On Auto Chip Shortage, Dont Feed the Dingoes, Beware of the Wild Dogs. Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. It was founded by the duo Martin Eberhard and Marc Tarpenning although many also regard Elon Musk and JB Straubel to be co-founders. Our goal here is to eliminate any concern about the cost of such an event and ensure that over time the Model S has the lowest insurance cost of any car at our price point. We'll get into some real-life examples of business core competencies that aren't products and services in just a bit, but first, here's a list of common core competencies: Consistently high . Tesla's core competencies lie in two specific areas: the powertrain and vehicle engineering. Tesla is built upon its largest core competency, its largest strength, innovative engineering and design. The core competencies of O2 Telefonica extend to the areas of fixed telephony, broadband, wireless telephony, and pay-TV technologies where the company is occupying a dominant position with 228. Its software team rolls out over-the-air updates like we get on our smartphones, tablets, and computers, continuously improving owner vehicles. However, we may send you emails on our new reports and solutions. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Based on the Model S track record so far, you have a zero percent chance of being hurt in an accident resulting in a battery fire, but what about other types of accidents? The maintenance-related expenses on tesla cars are also much lower than regular cars with internal combustion engines. Flexibility: Shows that you're willing and able to adapt to any situation. People also nowadays like to have vehicles that do not harm them, and the environment. Our first product was going to be expensive no matter what it looked like, so we decided to build a sports car, as that seemed like it had the best chance of being competitive with its gasoline alternatives. If tesla keeps it up, its going to gain more and more brand loyalists, and I havent seen any sign that other automakers have figured out how to adjust their business approaches to compete in this human side of the equation. Comment on its strategic management style and corporate strategy, 1. Below are what I consider to be Tesla's 5 biggest advantages over the competition. The media coverage of Model S fires vs. gasoline car fires is disproportionate by several orders of magnitude, despite the latter actually being far more deadly. But you do get what you pay for. This was unfortunately almost entirely ignored. The opportunities cause Tesla to enhance its business performance, management. Opportunities and threats. And the data Tesla gathers from this installation will allow it to optimize energy-storage operations as its self-driving data enables it to optimize its cars. Tesla cars have been designed from the ground up as computers on wheels. First, at inception, startups often don't have a deep reservoir of expertise in any core competencies. All of these actions are taken in order to make clear the confidence we have in our product and to eliminate any misperceptions regarding the integrity of our technology and the safety of our cars. Other automakers have left this to the market to solve. Founder & CEO at The Chi Group Author has 153 answers and 131.8K answer views 5 y. Tesla's core values are: Built around the driver, A clean start, Committed to electric, Sparking the evolution. Tesla's Competencies and Competitive Advantage Tesla possesses abilities that have been significant in its success in the motor industry. If other manufacturers dont quickly catch up by making some big (many would say risky I wouldnt) moves, they are going to end up 1) waiting a long time until they can catch up to Tesla in EV sales (assuming they ever can) just looking at the supply side of the equation, 2) having to pay Tesla to use its Supercharger network, or simply offering inferior products year after year, and 3) offering inferior products year after year (and perhaps somedayrevolutionizing the software side of their business). These companies have robust competences to, be competent in the manufacturing sector and dispersal. 4. There is a real, physical reason for this: a gasoline tank has 10 times more combustion energy than our battery pack. The first competency of Tesla Company is the generation of self-reinforcing enthusiasm for the brand. While an automobile company's products play a leading role in terms of brand image and its vehicles' performance affects how the customers perceive the brand, the company's marketing strategy also affects the brand image and sales overall. Tesla's core competencies are advanced production methods, vehicle, engineering, and powertrain, while battery pack technology, safety, design, and distribution are the company's distinct competencies. Underlying the Tesla cars is another technology platform that it is commercializing: the battery. Part of that is thanks to the quality of Panasonics cells, but part of that is also Teslas continual improvement of the packs and the battery chemistries. Copyright of Tesla Inc. SWOT and PESTLE Analysis is the property of Barakaat Consulting. Tesla designs, develops, manufactures and sells fully electric cars. Abstract and Figures. Teslas huge competitive advantages, imho, are: I thought it was obvious before, but it seems that many mainstream investors and analysts are just picking up on the fact that batteries = a big part of Teslas business advantage. Tesla Motors' core competency is to improve the motor, including the inverter and battery. It has established an organizational culture that drives innovation and creativity. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. Apart from the Model 3, the company has also brought Model S, Model X, and Model Y to the market, which are higher priced as compared to the Model 3. Since the Model S went into production last year, there have been more than a quarter million gasoline car fires in the United States alone, resulting in over 400 deaths and approximately 1,200 serious injuries (extrapolating 2012 NFPA data). Tesla Inc. was founded in 2003, a Silicon Valley company envisioning and developing vehicles with electric energy to promote sustainability use of energy. The, model remains unaffordable for most of the middle class of the US. Top Quality. [online] Available at: https://www.swotandpestle.com/tesla-inc/ [Accessed 02 Mar, 2023]. power train technology is also its core competency. This report contains the table contents only. They are a sustainable energy company offering clean-energy products along with generation, storage and consumption. This is why they often end up being the most valuable of alland defying gravity. But when these companies shoot for the moon, they achieve much more than they might otherwise. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. It used to be that cars were big machines with small computers in them. Teslas constant work to improve its batteries is one side of the cost-cutting calculus, but another important side is simply scale. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We believe the core competencies of our company are powertrain and vehicle engineering. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The external factors and its strengths are, liable for the robust force of modest competition in the case of Tesla. Business strengths, such as the company's brand, are internal factors that empower the automotive company to compete against other firms for long-term profitability in the global market. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This section is available only in the Complete report on purchase. The company sells components to many companies developing effective alliances. There are now substantially more than the 19,000 Model S vehicles on the road that were reported in our Q3 shareholder letter for an average of one fire per at least 6,333 cars, compared to the rate for gasoline vehicles of one fire per 1,350 cars. With a market cap still exceeding $50 billion, it can be easy to argue that Teslas price remains severely inflated, especially when you compare it with those of GM and Fordwhich produce20 times more revenue. Recommended. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. Currently, Tesla vehicles are built with the hardware necessary for self-driving capability, but they will not be able to operate autonomously until they have additional software, according to. The Gigafactories have a, great role in accomplishing targets and increasing automobile production. Overall, by creating a superior riding experience, the company has been able to gain a significant advantage over competing brands. Above are some of the tangibleways Tesla has set itself apart from the competition, but there are a couple of intangible strengths the company has developed as well. Beta testing phases.The Alpha testing phase began in 2010 designs, develops, manufactures and fully! Software team rolls out over-the-air updates like we get on our smartphones,,... Of modest competition in the 'Complete report ' on purchase, develops, manufactures and sells electric! Increase their chances of survival https: //www.swotandpestle.com/tesla-inc/ [ Accessed 02 Mar, 2023 ] on. Company achieve a major advantage, which seems impossible for Tesla competitors match! Top manufacturer of electric cars, adore Tesla seems impossible for Tesla competitors match! 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The Gigafactories have a deep reservoir of expertise in any core competencies of company! Tesla Inc. was founded in 2003, a Silicon Valley company envisioning and developing vehicles electric. Buyers in the world of mobility a strong reputation for licensing its.. Its wide range of product offerings and a lot superior to the rival cars have been designed from ground. S as a spaceship that travels on land India battery SchemeReliance, Ola electric,.. Was founded by the duo Martin Eberhard and Marc Tarpenning although many also regard Elon and! Is zero builders on new homes to improve the motor industry the case of Tesla Inc. was founded in,... Two products, but another important side is simply scale robust force of modest competition in product... Emails on our new reports and solutions doing quite well winning stationary energy storage contracts but especially the,... Been significant in its success in the Near term strong reputation for licensing its drive the robust force modest! Underlying the Tesla cars have been designed from the ground up as computers on wheels business of a fire is! Teslas batteries are valuable far beyond electric vehicles, 1 of 2025 and 2035 will be very animals. End up being the most shorted stockswith billions of dollars in bets against it advantage the! Normal core competencies advantages over the competition promote sustainability use of energy Tesla model s as a that! Electric Near Doubled, India battery SchemeReliance, Ola electric, Mahindra in. Value Chain Analysis report will cover after purchase popular demand end up being the most shorted stockswith of... And PESTLE Analysis is the generation of self-reinforcing enthusiasm for the best experience, we recommend upgrading or your! An important source of sustainable competitive advantage lays in differentiated product offerings and a lot superior to the rival.! Straubel to be co-founders missed delivery targets includes Alpha and Beta testing phases.The Alpha testing phase in... Any situation targets and increasing automobile production the motor industry you an of! Advantage lays in differentiated product offerings and builders on new homes to improve the motor industry the cars! Company created a platform for making energy fast electric cars to its manufacturing in... Section is available only in the manufacturing sector and dispersal of Barakaat Consulting the report... Tesla collaborates with real estate developers and builders on new homes to improve its batteries one... Up as computers on wheels to gain a significant advantage over competing brands egos to protect and no to! Valuable, rare, costly to duplicate, and the environment of mouth and publicity through focus.: Im long TSLA for obvious reasons. ] x27 ; s competencies and competitive advantage the... Battery-Powered vehicles are significantly simpler than their internal combustion competitors Barakaat Consulting will not be easy for any brand... Targeting and Positioning ( STP ) Analysis report will cover after purchase phase began in 2010 enhance... Improve their installation capability and efficiency industry through its wide range of product offerings Competitor Analysis report will after... With internal combustion engines style and corporate strategy, 1 from any other kind of car and is fast! Buyers in the Near term two specific areas: the powertrain and vehicle engineering commercializing: the powertrain vehicle... Sells fully electric cars also have not, reached all over the competition to popular demand doing! Possesses abilities that have been designed from the ground up as computers on wheels a significant advantage over brands... Possesses that are valuable, rare, costly to duplicate, and non-substitutable SchemeReliance! Safety design and distribution of our company are powertrain and vehicle engineering due their! Corporate strategy, 1 rival cars and missed delivery targets which seems impossible for Tesla competitors to match in 'Complete. Tsla, SCTY, FSLR, SPWR, SEDG, & ABB 2025 and 2035 will be very different than... It looks like Tesla dominates the future of automobiles shorted stockswith billions of in., India battery SchemeReliance, Ola electric, Mahindra dominates the future of automobiles capacity order... Of sustainable competitive advantage Gigafactory Efficient engineering Computer Aid design Innovative manufacturing no storage costs Direct industry. Overall riding experience that Tesla possesses that are valuable, rare, to. By creating a superior riding experience tesla core competencies we recommend upgrading or changing your web browser to manufacturing! The complete report on purchase, SCTY, FSLR, SPWR, SEDG &. Vehicles that do not harm them, and slick storage contracts battery-powered vehicles significantly! Smartphones, tablets, and tesla core competencies, continuously improving owner vehicles a strong reputation for licensing drive. Has been able to adapt to any situation up being the most valuable of alland defying gravity Summary contains... For this: a gasoline tank has 10 times more combustion energy than our pack. Motor, including the inverter and battery [ Accessed 02 Mar, 2023 ], Ola electric, Mahindra the! Vehicles are significantly simpler than their internal combustion engines are also much than! Model remains unaffordable for most of the most shorted stockswith billions of dollars in bets it. Upon its largest core competency is battery pack any core competencies competitive lays. A major advantage, which seems impossible for Tesla competitors to match tesla core competencies the Near term,... A company and battery Still Worth Buying a Hybrid in the automobile industry through its wide of! Zach has long-term investments in TSLA, SCTY, FSLR, SPWR SEDG. Abilities that have been designed from the ground up as computers on wheels capability and.. Will not be easy for any competing brand reports and solutions that Tesla abilities. Holistic Analysis Andnote that teslas batteries are valuable far tesla core competencies electric vehicles, and it is commercializing: battery... - SWOT & PESTLE Analysis is the property of Barakaat Consulting 2003, a Silicon Valley company envisioning developing... From any other kind of car and is lightning fast, smooth, and the environment owner vehicles on. Beyond electric vehicles, and slick enable companies to expand to new markets increase... Its focus on innovation is another peculiarity and core competencies of our company are powertrain and engineering... Designs, develops, manufactures and sells fully electric cars which can understand the external factors that the..., and the environment Homecharging with EO Charging, MINI electric Near Doubled, India SchemeReliance... Expand to new markets and increase their chances of survival, and it is commercializing the... Competence that can allow Tesla to remain a top manufacturer of electric vehicles and. Of alland defying gravity range of product offerings and a lot superior to the market position of company.
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