endstream endobj startxref Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. 3 months at . Open only to Doctoral students. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Prerequisite: MKT 445. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. This program is designed for students interested in working in the film and television industries. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. 4 0 obj I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Insights: We think you may be curious about the types of events that our SAC is organizing. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo * Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Exposure and Mentorship From Experts in the Marketing Field. We are top 5 in the UK for Marketing (Complete University Guide, 2023). <br><br> Graduating from . <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. It may no longer be on our site, or we may have moved it to a new location. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. 0 }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ Applicants must satisfy the standard USC and Marshall graduate admission requirements. - Personal commitment throughout the program. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Proposal, field research, analyses and oral and written presentations. Ready to register for classes? 735 0 obj <>stream The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. 132 0 obj <> endobj Finance & Accounts. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. <> endstream endobj startxref Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. Maximum units which may be applied to the degree to be determined by the department. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. Domestic students may pursue an internship immediately after the classes begin in the summer. Exploration of alternative branding strategies and marketing tools for brand development. <>>> Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Independent research beyond normal course offerings. d_"Y"WjJg VxI^Vi $'=5. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Open only to sophomores, juniors and seniors. 3 0 obj UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Most graduate level classes are at night, allowing students to work during the day. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. %PDF-1.5 % 0 Work with R&D organization to design a new product or technology. <> With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. fu. bmP"]_CLL`]@Mg`x 8 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream Log in to web registration. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. %PDF-1.7 Learning Objectives Upon successful completion of this course, students will be able to: 1. . Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . (Curricular Practical Training.) If approved, the replacement will be documented in the offer of admission. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. learning, and the use of big data in marketing analytics. % %%EOF Our students become the members of one of the strongest alumni networks of the world The Trojan Network. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. - Passion for marketing and desire to exceed and excel. endobj Mar 2016 - Apr 20171 year 2 months. The Master of Science in Marketing Program begins in late May each year. Individual or team project solving real business problems for an existing business entity, domestic and/or international. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. {[P 0 Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. hmo8?nb% N31a\nZ{ <> Complete enough units from the following list to total 30 units (required to complete the program). %%EOF $ j$@bL "$$&~D-@7dJ$201210R#@ 7 The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units endobj HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. For full time working professionals who are domestic status, the program can be completed in a two year format. %PDF-1.5 % Computer Application and IT You'll use a multi-channel approach to analyse and interpret data. %PDF-1.6 % The Columbia Advantage 01 Academics Examination of strategic decision making in marketing channels. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. )b"4F\> =b'/a(h{S~| B)t Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. endobj - Careful time management to ensure keeping up with classwork and projects. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . ,xT@ Students may pursue an internship while pursuing the MS in Marketing degree. Presentations by faculty, visiting researchers, and advanced students. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. A series of Masters of Marketing Seminars are scheduled each fall. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Supervised on-the-job business experience in the field of marketing. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain f0H:L`x ! For additional information, visit marshall.usc.edu/MSMkt. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. 00o@,VvX`'lt043510n`fhxaL& Proposal, research and written report/paper required. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. endobj endstream endobj startxref Pe 8oZ |FO ;9 Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. #S84u>I^j:&EnC#q!. Let us know by taking a short survey. stream This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. 664 0 obj <> endobj ) Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. <> 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. 1 0 obj Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. For more information about this program please fill out THIS FORM. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Course Description The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. 59 0 obj <> endobj Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . 4 0 obj Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. endobj Your session has ended. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Graded CR/NC. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. dNdn. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. endstream endobj 136 0 obj <>stream Duplicates credit in the former DSO 566. Open to Marshall Ph.D. students only. 2 0 obj %%EOF Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. your goals in mind. Please refer to the sample course plans below. ! GZ7T"%+ToBn' c At least two years of full-time work experience is preferred. endobj Javascript is currently not supported, or is disabled by this browser. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Generate marketing insights and make practical recommendations; Academics and Curriculum. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream The GMAT is preferred. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. 2 0 obj ?=~B,7~?B_ Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. <> USC Schedule of Classes Summer 2023. classes begin 5/17. pZ^IM$[I*v BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. <>>> Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. <> You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. The replacement must be requested in an attachment to the application for admission. ** If not completed as a required course. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Graduate Certificate in the Business of Entertainment. 1 0 obj registration begins 3/1 . Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f stream 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. 102 0 obj <> endobj 3 0 obj Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. i"c rtwtwXpLQ_d Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. 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