With the slogan, Make it Amazing, Kim Crawford keeps its messaging light and fun, and encourages its consumers to do the same. That was the simple business plan for Kim Crawford Wines. Now as Chief Winemaker, he is excited to leverage his wealth of experience on Kim Crawford in producing quality wines for the world to enjoy. Only two years after launching, Kim Crawford wine began exporting to the United States. That model is incredibly profitable, says Erica, but what will your point of difference be? The label under Ericas management grew quickly and profitably. Cambridge Wines. He and his wife, Erica. He and his wife, Erica Crawford, have since started a Marlborough-based wine brand called Loveblock, which specializes in organic and sustainable viticulture. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. Anthony has been influenced by New Zealands unique natural beauty and uses it to inspire wines with robust, fruit-driven flavors that accentuate a gentle and natural character. It was a time when the industry was very, very loose, Kim says now. Cannon became a father of 12 after Alyssa Scott gave birth to their baby girl, named Halo Marie. They went shopping after their sale, upping their holdings to about 215 hectares, which included 160 hectares of undeveloped hillside and adjoining land in Marlboroughs Awatere Valley that is now home to the Loveblock brand. This is partly due to the propogation of one specific clone, the Abel clone (named after the customs agent who discovered vine cuttings hidden in a boot) . To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. But should things go badly, it smears the brand.. We knew exactly where we were going, says Erica. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. With incredible speed, Kim Crawford wines began winning awards and gained a devoted, even fanatical, following. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. It was all they had. Hes a country boy, while the brand shrieks city. Most of the wine at Kim Crawford isn't single vineyard, but we want to showcase the variety and the region. In 2003, Crawford sold the brand to Canadian company Vincor the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). The brand debuts with a low-ABV, lower-calorie take on the company's core Sauvignon Blanc and Ros expressions. We started this dream from our home in Auckland, New Zealand and hoped it would succeed, Erica said. Choosing a selection results in a full page refresh. About Kim Crawford Wines. She became interested in organics after a car accident in her early 30s led her to take stock of her health. There is a U.S. Representative named Andrew S. Clyde. This is a diverse role and offers and excellent team TCW Equipment is an expanding company based out of Santa Rosa, CA. There was an error and we couldn't process your subscription. So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? Kim Crawford and his wife are the owners of Loveblock, a boutique winery in the Awatere. The winemaker is Anthony Walkenhorst. Who is Kim Crawford wine named after? Jennifer Wells I'm a senior. While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. She was named the World's Best Drinks Writer at the World Food Media Awards in Australia. 26 Feb Feb While the vast majority of the fruit is sourced from Marlborough, a maritime-influenced region in South Island, Kim Crawford also sources fruit from other sites around the country including Gisborne, Hawke's Bay, Canterbury and Central Otago. Today, Kim Crawford the wine is owned by Constellation Brands. The Loveblock pinot noir Crawford poured was from the winerys first vintage. Veterans of the grape: We now have infrastructure. When we came here with sauvignon blanc way back in 1997, it was such a new thing. We know which side our money is on. Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. Find it at Costco, Trader Joes, or on Vivino. Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. There is a U.S. Representative named Andrew S. Clyde. 8 Best Wines with Lasagna Perfect Pairing Guide. The winery started in 1996 as an at-home business near Auckland, New Zealand. America really loves Kim Crawford. Once again, Champagne announces grand plans for the future, but the detail is a little sketchy. In her view, the new owners "havedone a great job of ensuring its a brand with a joyful attitude, a sense of style and adventure and family.. I had some time doing nothing, but it was too early to retire because you had no one to play with.. And the Crawfords did not tinker with the wine for the U.S. market. I personally would say that I loved this wine a great deal. 2023, Dominio de Cair Seleccin La Aguilera WineO Mark Review, Emilio Moro Ribera del Duero WineO Mark Review, Established in 1996 by founder and namesake Kim Crawford, the first bottles came to the, Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of. Best 50 Wines Announced at Worlds Biggest Wine Awards. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. Benchmark New Zealand Sauvignon Blanc from the Marlborough region. Old grapes and new appellations the wine world never stands still To see how Wine-Searcher uses average pricing and professional wine critic scores on this page, Kim says the traditional taste of the Marlborough sauvignon blanc is different when it has an organics platform. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Pair it with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion. Largest Sauvignon Blanc producer in NZ, over 60% of NZ . By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. Think again. Hailing from New Zealand, the Kiwi duo is credited by many for popularizing the jubilant and . The established leader of luxury-priced Sauvignon Blanc from New Zealand, Kim Crawford combines a . Between the sale price and a performance-based earn-out that saw Kim staying on at Constellation until 2007 and Erica until 2009, the Crawfords netted roughly $50 million. However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. What happens at the end of the bells of St Mary? Pick Up In stock. Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of Loveblock wines. Kim Crawford lovers lean on their friendships to gain self-confidence and similarly, they rely on Kim Crawford Wines as an easy choice that is a guaranteed crowd pleaser. California Sauvignon Blanc Revolution is Here. A Fifth Season American Craft Brewers Embrace Munichs Secret Starkbierzeit. One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. Go to shop . And those zingy flavors jumped out.. Which One is Better? Since then, it has gained a cult-like following here in the States. Kim Crawfords distinctive portfolio includes Kim Crawford Marlborough Sauvignon Blanc, Kim Crawford New Zealand Ros, Kim Crawford New Zealand Chardonnay, Kim Crawford New Zealand Pinot Gris, and Kim Crawford New Zealand Pinot Noir. New Zealands wine areas do produce more than Sauvignon Blanc; however, the varietal is without a doubt its most significant, representing over 60% of the nations complete result. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. Add to Cart. The brand is currently marking its 25th birthday with a series of global celebrations, while the Crawfords have been raising a glass to the incredible memories theyve created along the way. Kim Crawford is thenumber-one Sauvignon Blanc and New Zealand Wine brand in the United States(IRI, 2019). Made from New Zealand grapes, these wines are lighter in style at 7% ABV, and 70 calories per glass. This diurnal shift is one of the critical components contributing to the intensity of our Marlborough wines. Who said we will not go quietly in the night? While Kim and Erica use only their own grapes to make Loveblock wine, they also sell their grapes to others, and Kim runs a separate bulk-wine business called Zorro Wines. Kim Crawford Wines, the No. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo sonicwave 231c non responsive Uncovering hot babes since 1919.. who is in the kim crawford commercial. Brut vs Extra Dry: Whats the Difference? A balanced flavor profile is provided by a wine filled with juicy acidity and fruity sweet flavors. Kim Crawford was responsible for Illuminate Sauvignon Blanc. Less than five years later, their aromatic wines were winning awards and popping up in stores across the United States. When flavor is at the core of your philosophy, grapes become the defining factor in ensuring excellent wine. Manage Cookies Accept & Continue. Contact Customer Care + 1 (855) 328-9463. Kim Crawford is part of a stable of New Zealand labels that Constellationthe largest exporter of New Zealand winesowns and exports to 75 countries. No wine tool? Ultimately, Anthony aims to let the original flavor of the grapes shine through in every glass of Kim Crawford. Kim Crawford's wine has taken America, and the globe, by storm. Committed to innovation, Kim Crawford was the first wine label to move to screwcap closures in New Zealand, a practice that is an industry standard today. Betterment and lower-alcohol is so popular now, people generally are becoming more conscious of their health and alcohol consumption so we wanted to create something for people who love Kim Crawford but have a different occasion and consumption in mind, which is how the Illuminate Sauvignon Blanc was born. The U.S. saw its first bottles of Kim Crawford Wines in 1998, two years after the companys founding. And What Does it Taste Like? Who is the famous singer in Game of Thrones? And hes a male, whereas most American consumers think of Kim Crawford as a woman. Crawford, already an experienced winemaker in New Zealand, decided to set up shop in his Auckland home, working with a variety of growers and producing his wine labels in local facilities. We think this gives a lovely expression of pinot noir with a bit of structure and longevity. Sensational Shellfish Wine. Its boisterous and its big and its robust on the nose. Kim Crawfords new Make It Amazing campaign brings the brands confident and contemporary voice to life, showcasing a diverse cast of women who embody Kim Crawfords positive, inclusive, and effortlessly dynamic personality. You must be of legal drinking age to enter this site. Loveblock Farm, the winerys anchor vineyard, is located in the hills of Awatere Valley in Marlborough, New Zealand. A small pinot noir vineyard is located in Central Otago. Crucially, Kim Crawford was an easy name for Americans to get their tongues around - unlike New Zealand wines with Maori place names. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. With refreshing acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters, and mealy, nutty complexity. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. In 2019, over 100,000 glasses of Kim Crawford were sold at the event. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. It is truly a cool climate. They dont have the wow factor, in my experience, but theyll always be good wines and thats why commercially theyre very sound.. 4.8 out of 5 stars. So why did the Crawfords sell their company to Vincor in 2003? Maverick was the whole brand. While the Crawfords have since sold the Kim Crawford brand, the couple has begun producing wine under a new name: Loveblock. With Loveblock, however, organic farming constrains the nose, Crawford said, creating wine with a more restrained and elegant style. Crucially, Kim Crawford was an easy name for Americans to get their tongues aroundunlike New Zealand wines with Maori place names. And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. Who was Long Duk Dongs girlfriend in Sixteen Candles? Its not better-quality wine, but about how you manage the land. If I get home and want a glass of wine, this is my go-to wine, Crawford said. In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. Its a high-value product, says Kim, 57, with an almost instantaneous return.. All Kim Crawford wines have twist-off caps, making them easy to open while maintaining freshness. We couldnt afford to buy a developed vineyard, says Erica, with Kim, adding, It wasnt realistic. 2007 - 2023 - Wine Industry Network LLC. ex. The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. And this wine delivers all those qualities, and more, like a good price. People are looking for provenance in brands. Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. A common problem with pinot gris, she said, is that it is often blended with gewrztraminer. The name Kim Crawford is a familiar one for many wine drinkers. About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. The Brand Went From Zero To 5000 Real Quick. We support the fight against underage drinking and drunk driving. Converting the hillside property into vineyard land hasnt been easy. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. What Are Wine Gums? [ii] Nielsen CGA, L52 weeks ending10/7/2018 The following year, Vincor was acquired by Constellation Brands, the current owner of the Kim Crawford label. The pair broke the conventions of the wine world at the time and began a virtual winery, buying grapes from contract growers in the Marlborough region and making wine in other peoples wineries. Joan Crawford's great granddaughter? Kim Crawford is one of New Zealand's most internationally recognized wine producers. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. Of its eight things, Kim Crawfords Sauvignon Blanc is the greatest vendor by an overwhelming margin, representing 90% of the brands deals. The U.S. saw its most memorable containers of Kim Crawford Wines in 1998, two years after the organizations establishment. Please reload the page and try again. The deleted tweet was a reminder of just how onerous the conditions of the deal are, a decade on. Its no secret that Kim Crawford Sauvignon Blanc is one of New Zealands most successful wines. Before, we bought grapes from someone else, and we made the wines at someone elses winery. The following year, Vincor was acquired by Constellation . He and his significant other, Erica Crawford, have since begun a Marlborough-based wine brand called Loveblock, which works in natural and supportable viticulture. Standard delivery 1-2 weeks More shipping info Shipping info. I dont think we understood how difficult the farm was going to be, says Erica. Kim Crawford and his wife Erica now own the Loveblock label, also in Marlborough. We farm like the Old World. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). This chardonnay wine offers a creamy texture and hints of butterscotch, lemon meringue pie, ripe stone fruit, and citrus. and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. Back in 1996, when Kim and Erica started Kim Crawford Wines, they had plenty of vision but no money, so they built a virtual winery out of the back room of their Auckland home. We were very focused, between the two of us. The drinks behemoth has long signaled its desire to offload its cheap brands. J.S.W. Market: https://youtu.be/Ew1akpuFOus The Make It Amazing campaign does an excellent job of capturing the unique bond Kim Crawford shares with our devoted fans and validating to new consumers why it is a choice to be confident in. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. Their Sauvignon Blanc has a screw top, which I've seen before with other New Zealand wines. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. WordPress Cookie Plugin by Real Cookie Banner. Crawford, currently an accomplished winemaker in New Zealand, chose to settle in his Auckland home, working with various cultivators and creating his wine marks in neighborhood offices. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. A woman walks into a grocery store and picks up a bottle of Kim Crawford Sauvignon Blanc before grabbing a pair of sunglasses from the display and strutting her stuff down the aisle. Is Top Gun: Maverick better than the original? We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. Think youre savvy about the Savvy B brand American wine lovers cant get enough of? --J.S.W. Who owns Loveblock wine? Kim Crawford was the official wine of the U.S. Open in 2019 and 2020. Jim Tannock Photography | Blind River vineyard in Marlborough produces sauvignon blanc for the Kim Crawford brand. $19.99. This story appears in the October 23, 2017 issue of Forbes Asia. It was, says Erica, the brand that said fuck you to the establishment. Why Don Papa is the worlds fastest growing super-premium rum. Please enjoy our wines responsibly. Subscribe to Forbes Asia. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. 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